Case Study
Naked Nutrition
To support the launch of Naked Nutrition’s Collagen Peptides Protein Powder, I developed a multi-platform creative campaign designed to attract new customers and grow the brand’s audience. By tailoring visual narratives and design elements to align with each funnel stage, I created targeted assets for Meta (conversion-focused), Pinterest (mid-funnel), and YouTube (awareness). Each piece was crafted with the brand’s clean, wellness-forward aesthetic in mind, speaking directly to the priorities of health-conscious consumers.
Meta Static Ad – Conversion Objective
This conversion-focused static ad was designed to speak to wellness-minded consumers seeking beauty from within. The strategy emphasized transparency, minimalism, and clean ingredients to build trust and prompt immediate action.
Ad Strategy:
Headline: “Say Goodbye to Dull Skin & Brittle Hair” grabs attention by addressing common beauty concerns with a promise of real, visible results.
Product Assurance: Messaging reinforces product integrity with claims like “From pasture-raised cows,” “Four ingredients or less,” and “Nothing artificial.”
Visual Style: A clean, clinical-inspired palette and bold typography convey simplicity, trust, and modern wellness.
Call to Action: The ad concludes with an empowering prompt—“Claim Your Glow!”—and a discount code (GLOW20) to drive conversions.
Objective: Convert health-conscious browsers into first-time buyers by showcasing the product’s purity, effectiveness, and clean-label credibility in a visually compelling format.
Pinterest Static Ad – Mid-Funnel Objective
This mid-funnel Pinterest ad was crafted to reach consumers actively seeking beauty, wellness, and clean lifestyle solutions. The creative strategy blends product education with a visually aspirational, save-worthy aesthetic.
Ad Strategy:
Headline Overlay: “Your Health Routine Just Got a Clean Upgrade” positions the product as a clean, effective solution in the crowded wellness space.
Subtext Overlays: Key selling points—✔️ Pasture-Raised ✔️ Flavorless ✔️ Mixes Easily ✔️ One Ingredient—quickly communicate benefits within the visual.
Body Copy (Pin Description):
Naked Collagen fits seamlessly into clean routines, blending into everything from smoothies to soups. With just one ingredient and no fillers, it supports skin health, joint function, and overall recovery from the inside out.
Youtube Storyboard – Awareness
This short-form awareness ad was designed to introduce Naked Collagen to a performance-driven audience focused on clean recovery. The storyboard combines gritty gym visuals with bold, minimalist messaging to quickly build brand recognition and communicate the product’s unique value.
Video Strategy:
Title: No Fillers. All Strength.
Objective: Raise brand awareness and position Naked Collagen as a trusted, no-nonsense recovery supplement.
Storyboard Overview:
Scene 1 (0:00–0:03) – The Hook
Visual: Gritty gym footage of an athlete preparing to lift
Text/VO: “Elite training demands elite recovery. That's where collagen becomes your secret weapon.”Scene 2 (0:03–0:07) – The Problem
Visual: Slow-motion footage of muscle fatigue and post-workout strain
Text/VO: “Most supplements hide behind flashy labels. Our collagen stands on science.”Scene 3 (0:07–0:12) – The Solution
Visual: Scoop of Naked Collagen dissolving cleanly in a shaker
Text/VO: “Naked Collagen. 1 ingredient. Zero fillers. All strength.”Scene 4 (0:12–0:20) – Key Benefits
Visual: Clean icon animation representing: 💪 Muscle Recovery, 🦴 Joint Support, 🔥 Clean Protein
Text/VO: “Feed your recovery. Fuel your strength. Feel the difference."Scene 5 (0:20–0:30) – Call to Action
Visual: Hero shot of the product, gym gear, and shaker bottle
Text/VO: "Naked Collagen. The missing piece in your recovery arsenal."
CTA: Shop now at nakednutrition.com