Skincare Brand

This project focused on creating a cohesive set of digital assets for Lather, a skincare brand. Using the brand’s style guide, I designed emails, digital ads, SMS campaigns, and social media posts that align with Lather’s clean, natural, and simple brand ethos.

• Emails: Clean, minimal layouts with engaging visuals, clear calls to action, and concise copy focused on product promotion and skincare tips.

• Digital Ads: Designed impactful, visually appealing ads that highlighted the product benefits using short, compelling messages to drive engagement.

• SMS Campaigns: Crafted brief, action-driven messages to promote exclusive offers and new product launches, ensuring customer engagement with a friendly, approachable tone.

• Social Media Posts: Developed engaging content, including imagery and user-generated content, that aligned with the brand’s visual identity. Posts emphasized product usage and benefits, fostering community interaction.

This work showcases my ability to maintain brand consistency while creating diverse digital touchpoints for an effective marketing strategy.